Fandom

Fandom is an idea for an online store centered around celebrity merch created by celebrities themselves and their fans. Users can browse celebrities based on their type of talent, or sub categories within that such as music genre. The website also recommends new celebrities that users might want to check out. 

For this project, I had to create a prototype for the website and plan and run evaluations on the user experience and design. I learned how to run a proper heuristic evaluation to get meaningful feedback from the target user. Using the feedback that I got, I was able to make changes to the layout which ultimately made the website easier to use. 

If you want to check out the prototype, click here.